O.P.I
Story of a drop
One project leading to another, the collaboration with a client makes challenges go forward. OPI and DAN Paris decided to work on a playful experience on that one. Idea, craft and storytelling always being at the center of the reflection, the idea of an app allowing users to communicate with an alphabet totally build on nail polish drops was born.
Once all the drops shot and selected to create the alphabet, we needed to give them a lil bit more, some movement, a dynamic. First of all because we wanted a visual and dynamic way of translating messages within the app, but also because we had the huge opportunity to display our work on the American Eagle's screens on Time square, New York...
